Golf clubs, running shoes, tennis rackets – these ‘fun’ products are the result of a very serious product development process. Sports equipment manufacturers must marry innovation with performance for a wide range of customers with varying heights, weights, and athletic ability. LifeMOD is changing that development game for good.

With LifeModeler’s biomechanical simulation software, LifeMOD, sports equipment manufacturers now have a faster, less costly, and more complete method of product development. Including the human factor from the start of the design process results in innovative products that truly work for their intended users. Companies such as Nike, Oakley, and Calloway have used LifeMOD, and several universities have incorporated it into their golf research projects.

LifeMOD allows designers to test and evaluate a design’s performance and characteristics in a validated ‘virtual’ model of a human body. Hundreds of design iterations can be tested for function and durability – before the creation of expensive physical prototypes. Because these simulations can be run in mere minutes or hours, the time-consuming process of testing and tweaking and testing again is a thing of the past. These improvements in the design and development process ultimately result in higher-quality products and greater customer satisfaction, and the speed with which manufacturers can bring these products to market gives them an unparalleled competitive advantage.

That competitive advantage is intensified by LifeMOD’s ability to provide real, objective, quantifiable answers to the questions raised by a new design. The traditional development process provides only subjective measures. Sports shoe companies rely on human test subjects to provide performance measures on new designs, with an athlete running on a treadmill responding to queries about cushioning and stability by calling out subjective ratings. The golf industry gathers feedback from highly skilled golfers, feedback which may or may not be appropriate for the average golfer.

LifeMOD’s realistic, full-body human model lets golf club manufacturers evaluate the use of a club by both professional and amateur golfers so they can create a product that performs well for a broad range of customers, or target a club specifically for one group. Sports shoe makers can study how a particular design influences athlete performance or reduces injury potential, while accounting for variations in ability, body type, or weight. Unlike human subjects, a LifeMOD human model won’t tire on the treadmill, have a bad day, or change in any way between iterations.

LifeModeler develops each of our products with the user in mind, so you don’t have to be a physics expert to use it. LifeMOD’s powerful yet user-friendly interface can create a human model in less than a minute, which can then be easily modified and customized. The lifelike motion of a runner’s gait or a golfer’s swing is realized with 3D motion-capture technology.

Training, customization, tutorials, documentation, and user communities provide helpful support, and our experts are always just a phone call away.

Learn more by browsing our Product pages, or check out a case study for an example of how LifeMOD is putting simulation into play in sports equipment design.