LifeModeler, Inc. is New Name for Biomechanics Research Group, Inc. as Company Retains Irvine’s Freeman/McCue Public Relations to Support Enhanced Communications Activities

LifeModeler is the largest provider of “human simulation” biomechanics software solutions used by both industry and educational institutions.

SAN CLEMENTE, Calif. LifeModeler, Inc., the new name for Biomechanics Research Group, Inc., is preparing to launch an intensive outreach effort in the coming year and has announced the hiring of Freeman/McCue Public Relations, Irvine, Calif., as public relations agency of record. Shawn McGuan, Founder/CEO at LifeModeler, says the new market approach being taken by the company is part of an expanded effort to build on its already substantial worldwide customer base.

The company, located in San Clemente, is the leading provider of complete solutions to university, research, and commercial institutions interested in the physics behind biological motion.

McGuan indicated that the new corporate name will more easily be related to the family of products offered by the company, and it will support the enhanced growth goals over the next few years.

Among LifeModeler’s offerings is its flagship product, LifeMOD™, a modularized and highly customizable human simulation software program for general biomechanics modeling and specialized applications. LifeMOD is used by many leading companies in the development of orthopedic joint replacements, as well as by companies in aerospace and those with a focus on sports equipment development.

According to McGuan, “that is only part of the applications base for LifeMOD.” He says the software is used both in a university teaching/research environment and is rapidly becoming the standard in orthopedics product development as well as medical rehabilitation, ergonomics in product development, and comfort and task-related activities.

“We’ve been fortunate over the past several years to grow our business in a number of different categories,” said McGuan. “As we move forward, we’ll highlight some of the unique areas of technological expertise that LifeMOD offers companies seeking ways to stimulate their own sales growth,” said McGuan. “And all of our efforts will now be under our new umbrella visibility which aids our worldwide market recognition,” he concluded.

LifeModeler, Inc. can be reached at 949-366-6829, and additional information on the company and its products can be found at

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