Smith & Nephew, Inc., Acquires LifeModeler Inc.

Smith & Nephew invests in product development through acquisition of world’s leading biomechanical software company, LifeModeler

April 2, 2012

Smith & Nephew (LSE:SN NYSE:SNN), the global medical technology business, announces the acquisition of LifeModeler, Inc. (LMI), the leading provider of biomechanical human body simulation tools and services.

LMI’s groundbreaking software shortens the time taken to develop new products by enabling the evaluation of innovations in a virtual model of the human body. New orthopeadic products can be tested and validated faster, further and more cost effectively prior to the production of a physical prototype.

Smith & Nephew has worked with LMI for more than 10 years and has used LMI’s LifeMOD© human simulation tool in developing several key products.

“Smith & Nephew’s history of developing innovative medical technology and its increasing investment in R&D convinced us that this was the right opportunity to take our business forward.” said Shawn McGuan, the CEO of LMI, who will continue to lead the business within Smith & Nephew. “We share a vision to bring forward new products that help clinicians improve the quality of life for patients.”

“We’re extremely pleased to welcome LMI and their employees into Smith & Nephew,” said Gaurav Agarwal, Senior Vice President of Smith & Nephew’s Advanced Surgical Devices division. “This addition will help us shorten the time it takes to safely deliver current product enhancements to the operating room, as well as helping us to develop the next generation of orthopaedic implant innovations.”

Privately owned LMI is based in San Clemente, California. The business has been acquired through Smith & Nephew’s US subsidiary Smith & Nephew, Inc. The terms of the transaction have not been disclosed.

Click LINK for full details.

LifeModeler, Inc. wins the Excellence in Entrepreneurship Award from the Orange County Business Journal

San Clemente (CA), LifeModeler, Inc. wins the Excellence in Entrepreneurship Award from the Orange County Business Journal.

Shawn McGuan, founder and chief executive of LifeModeler Inc., which makes software that allows companies, such as shoe makers, golf equipment makers and hospitals, to test various designs on virtual human beings.

McGuan joked that he got the idea for the company when he got “bored” at work and wanted to figure out a way to get into neat places such as Nike Inc. and meet interesting people, such as astronauts.

See the full article here:

Ardi in motion: LifeModeler Inc. provided biomechanical simulation software to help scientists visualize motion


SAN CLEMENTE, Calif. (Oct. 6, 2009)—The recent news of “Ardi,” the oldest and most complete hominid skeleton yet discovered, continues to generate worldwide interest. And San Clemente’s LifeModeler, Inc. has reason to pay close attention. The company’s LifeMOD™ biomechanical simulation software helped researchers understand how the 4.4 million-year-old Ardipithecus ramidus female walked and moved. LifeModeler’s founder, Shawn McGuan, worked with anthropologist C. Owen Lovejoy of Kent State University to create 3D models of the bones and muscles of this specimen first discovered in 1992.

Not only were they seeking information as to how her bones and muscles fit together, they also wanted to visualize the range of motion she was capable of, based on her anatomy. A detailed model of Ardi’s foot provided particular insight for Lovejoy and the extensive team working on the project which was first disclosed last week in the journal Science.

The LifeMOD software determined that Ardi was the first fossil hominid to have had an opposable big toe, meaning she was able to live in the tree canopy and walk nearly upright on the ground. Research shows that a small bone inside a tendon maintained rigidity in her big toe.

“We used simulations to answer the primary question as to how a foot that could grasp a branch was also able to walk efficiently,” said McGuan.

Some of the work done by McGuan will be featured on the Discovery Channel this Sunday, when a documentary tracing the research, “Discovering Ardi,” is shown, followed by a roundtable discussion detailing the impact of the scientific study.

While this might be the first time for many viewers to see how this unique technology is applied, the medical, sporting goods, automotive, and educational communities have relied on LifeMOD extensively since the company was founded seven years ago. The family of software applications has most prominently been used by orthopedic device makers in helping them to efficiently develop advanced human joint replacements. It is also used by NASA to generate information regarding astronaut weight loads during selected exercises in outer space.

More information regarding LifeModeler, Inc. and its products can be found at

LifeModeler featured in Med-Tech Machining News

In the article “Using Simulation Methods for Orthopaedic Implant Design” appearing in Med-Tech Machining News, LifeModeler partner, Leslie Rickey, Senior Director, Product Marketing for MSC Software, reviews use of simulation methods for orthopaedic implant design.

See article.

Lower Back Pain is Targeted by LifeModeler, Inc. with Newly Released Software

Leading supplier of virtual modeling tools introduces fast, flexible spinal product.


SAN CLEMENTE, Calif. (June 2, 2009)—LifeModeler, Inc., the leading global provider of biomechanical human body simulation tools and services, has released LumbarSIM™, a new product that adds to its family of unique “virtual prototyping” software.  This latest innovation directly addresses the needs of orthopaedic device manufacturers and surgeons seeking ways to respond to the growing numbers of patients experiencing lower back pain.

Shawn McGuan, CEO of LifeModeler, Inc., said the new software entry will “greatly shorten the time it takes to get helpful devices into the hands of surgeons who can radically alter the lifestyles of an aging population.”

The company, which has consistently supported the orthopaedic community with virtual modeling products such as LifeMOD™ and KneeSIM™, sees this new software as having an overall influence similar to that of its popular knee product.

“It will provide completely new insight for surgeons and researchers who are involved in spinal surgery, spinal cord stimulation implants, and artificial disc replacement,” said McGuan.  “That potential for affecting the lives of so many will see LumbarSIM’s use grow very quickly,” he predicted.

The new product, which automatically creates a detailed lumbar spine model and separates it into individual vertebral segments and disc forces, integrates easily into the company’s well-respected LifeMOD software.  Its eventual applications in the orthopaedic arena are numerous, especially when attempting to pre-evaluate surgical options such as spinal fusion, discectomy, and laminectomy.

The simplicity of adapting to LumbarSIM’s architecture is a feature that LifeModeler’s engineers focused on so that it could easily serve as a design tool for orthopaedic device developers.  Much of the software’s operational characteristics mirror the workflow that is commonly found on a personal computer.

“It’s somewhat like using ‘favorites’ on your desktop,” said McGuan.

Many of the common tasks have been streamlined and the modeling language is more user-centric, making all of the workflow customizable to fit specific needs.  This makes LumbarSIM easily learned, and easily applied.

Reports generated by the software offer increased sophistication, including the incorporation of hypertext, plots, live video, and model animation.

According to McGuan, the software has built-in orthopaedic-specific plots based on published spinal data, saving valuable research and development time by automating plot development.

The company’s LifeMOD product is used by more than 600 corporate clients and hundreds of universities and research institutions worldwide, said McGuan.  He also indicated that many of their orthopaedic industry clients are realizing productivity increases up to 20 percent while also decreasing development costs by as much as 40 percent-simultaneously enhancing innovative techniques and reducing risk.

He sees the application for this new lumbar product as continuing that trend.  And with tens of millions of lower back pain sufferers, its getting to market at just the right time.

LifeModeler, Inc. can be contacted at 949-366-6829, and additional information on the company and its products can be found at

LifeModeler, Inc. Staff Continues to Grow as Company Focuses on Operating Room Applications of its Popular Software Products

Company prepares for the high demand of its product development proven software in the surgical operating room.


LifeModeler, Inc. Provides $400,000 Grant to InMotion Musculoskeletal Institute

Real-time surgery feedback could improve results of implant operations.

SAN CLEMENTE, Calif., Sept. 18, 2008 /PRNewswire/ — A software grant that could lead to orthopedic surgeons being able to immediately gauge the effectiveness of implanted joints has been announced by LifeModeler, Inc. The company, a leading global provider of biomechanical human body simulation tools and services, will provide $400,000 of software and services to InMotion Musculoskeletal Institute and the University of Memphis, Memphis, Tenn. The LifeMOD(R) grant will help the scientific staff at InMotion create kinematic models that will aid in the development of tools allowing surgeons to immediately test the fit of implanted devices such as knees, hips and spinal correction. Together, there were more than 900,000 such surgeries in the U.S. last year.

According to Dr. John Williams, director of biomechanics at InMotion and professor at the U of M Department of Biomedical Engineering, “This software could be developed to give nearly real-time data on how the implant will move in the body under different conditions like walking, climbing stairs, and even playing golf.”

Williams, and Dr. William Mihalko, the non-profit orthopedic laboratory’s director of reconstructive research and orthopedic surgeon with the Campbell Clinic in Memphis, will define data sets based on clinical evaluations of soft tissues such as tendons and muscles surrounding the knee. Their work will supplement LifeMOD’s “virtual” measures of soft tissue characteristics with data on actual, living tissue measured safely during surgery.

Surgeons normally must wait for post-operative recovery to evaluate in detail the full effectiveness of implant procedures. The potential for increasing patient mobility is greatly enhanced if surgeons receive real-time data during the procedure.

“The software doesn’t make decisions for the surgeon, but it does give potentially vital information to the surgeon to adjust the fit of the implant during surgery,” said Williams.

LifeModeler, Inc. has become the foremost provider of software used to perform “virtual prototyping,” essentially evaluating new product concepts in a validated, computer model of a human body. While used extensively in the orthopedic joint replacement community, it is also applied regularly in the automotive, aerospace, and sporting goods industries.

Shawn McGuan, CEO of LifeModeler, Inc., said the company is “continually seeking to find new ways for LifeMOD to be implemented in the medical community, and the research being done by InMotion will ultimately be a significant benefit to hundreds of thousands of patients.”

LifeModeler, Inc. can be contacted at 949-366-6829, and additional information on the company and its products can be found at Information regarding InMotion Musculoskeletal Institute can be obtained by calling 901-271-0022, or at

This release was issued on behalf of the above organization by Send2Press(R), a unit of Neotrope(R). SOURCE LifeModeler, Inc.

Doug Freeman of Freeman|McCue, +1-714-557-3663, for LifeModeler, Inc.

LifeModeler, Inc. Successful with Multi-Million Dollar Private Offering

Initial round of outside financing concluded successfully.

SAN CLEMENTE, Calif. –LifeModeler, Inc.(LMI), the leading global provider of biomechanical human body simulation tools and services, has successfully concluded an initial round of outside financing, according to Shawn McGuan, CEO. McGuan said the multi-million dollar privateoffering was over subscribed within weeks.

The company, established in 2002, provides groundbreaking software that allows product designers to perform “virtual prototyping”–essentially evaluating new product concepts in a validated, computer model of a human body–prior to undertaking expensive physical prototype development. The company’s LifeMOD(R) human simulation tool is used extensively in the orthopedic joint replacement community, and in automotive, aerospace, and sporting goods applications.

“Our ability to quickly raise capital has been very gratifying, and it underscores our belief that the future for this type of product development is the most efficient for many business categories,” said McGuan.

Among the investors attracted to the LifeModeler, Inc. opportunity was San Diego-based Huntington Capital, which operates a debt and equity fund providing growth capital to the lower middle market in California and the Southwestern United States.

According to Tim Bubnack, Huntington Capital partner, “Human simulation software is changing the way orthopedic manufacturers are moving products through the development, manufacture, and regulatory approval process. LifeModeler is uniquely positioned to serve this growing market, which is in need of new engineering tools, and in an area where they have a proven solution. Shawn McGuan has assembled an excellent team with an aggregate of over 200 years of combined experience in computer-aided engineering and software development,” concluded Bubnack.

McGuan indicated that the most active component of the company’s business mix has been the orthopedic joint replacement category. LifeModeler, Inc. works with five of the six largest manufacturers of human joint replacements, and was instrumental in the development of the award-winning Journey(R) knee system marketed by Smith & Nephew Orthopedics.

“We have been adding highly experienced engineers to our staff since the beginning of the year, and the requests for additional services from existing clients and prospective organizations have increased even more greatly,” said McGuan. He said the funding will support both staff growth and the expansion of the company’s product line.

According to McGuan, the logical expansion for the existing LifeMOD human body simulation components, which include its flagship product, LifeMOD, as well as its niche products KneeSIM(TM), LumbarSIM(TM), and NeckSIM(TM), will involve the engineering staff in work pertaining to other body parts as well as broadening involvement in other industries.

While the core business opportunities for LifeModeler, Inc. have been concentrated in the orthopedics community, the company also sells products to NASA, helping to measure potential stresses applied to astronaut actions in outer space, and has worked with major sporting goods companies and various automotive and motorcycle brands.

“We’re poised to generate new applications for existing LifeMOD capabilities and we view the potential for integrating our unique methodologies into other areas as almost endless,” concluded McGuan.

LifeModeler, Inc. can be contacted at 949-366-6829, and additional information on the company and its products can be found at

LifeModeler, Inc. Offerings to Include Enhanced Consulting Services

Company reputation has been built with LifeMOD™ human simulation software and its biomechanical engineers now provide “virtual testing.”

SAN CLEMENTE, Calif. (May 19, 2008)—With the incidence of knee and hip replacements multiplying as the “boomer” generation heads towards Social Security checks, companies involved in supplying the orthopedic community have seen their business boom as well. So much so, that many are now relying more heavily on others to supplement their future product design needs.

LifeModeler, Inc., based here, has built an enviable reputation in a number of design-driven industries through the use of its LifeMOD™ human simulation software that replicates human body parts movement. With software applications that are matched to the knee, hip, and neck, the company has been the primary resource for top orthopedic industry suppliers as they develop new artificial joint replacements.

Now, according to LifeModeler’s CEO/Founder, Shawn McGuan, the company has added significantly to its business base by offering virtual testing support as well as software and full-service design development. This new consulting service lets primary suppliers of joint replacements use LifeModeler’s engineering staff to circumvent some of the lengthy and often-times expensive design research that accompanies new product development.

“The economics of the industry now demands quicker turnaround at the corporate level in order to maintain market competitiveness. The immediacy of companies’ design needs can be met rather easily through our virtual testing operations,” said McGuan.

Rather than focusing only on multiple installations of LifeModeler’s industry-leading software, McGuan’s team of biomechanical engineers is increasingly taking on the task of directly supporting other companies’ internal design capabilities.

“We have the capabilities to tackle a small, unique problem in the development stage and offer clear, immediate solutions that enhance efforts from a company’s internal engineering group. It’s truly a value-added proposition,” said McGuan.

He said LifeModeler, with engineering expertise collectively totaling more than 200 years, is “like having your own private army of experts.”

Besides the orthopedic community, LifeModeler has become a staple in sports equipment development, automotive-human interface, and space exploration—yes, NASA even employs supplementary engineering capability.

The company recently worked on a series of design initiatives for NASA that involves how much weight an astronaut will be capable of carrying on the surface of the moon. No small task, but one that LifeMOD was able to handle.

If the business environment remains substantially static, McGuan believes the new model his company has embarked upon will be a continuing factor in its growth. And that bodes well for LifeModeler.

“Our commitment to providing complete, full-service design support through our software will not in any way be altered by broadening the scope of the jobs we’re willing to tackle,” said McGuan. “We see this new, expanded service as being complimentary to the sales and use of the LifeMOD software packages, and initial response is bearing this out,” he concluded.

The company sees as much as 15 percent of its annual revenue being derived from this broadened effort, and as McGuan said, “once they see what LifeMOD can do, it’s pretty difficult to walk away.”

LifeModeler, Inc. can be reached at 949-366-6829, and additional information on the company and its products can be found at

LifeModeler, Inc. Undergoing Major Growth as Company Broadens Market Impact and Expands Staffing in 2008

Significant revenue increases and customer base enhancements lay groundwork for exciting opportunities ahead.

SAN CLEMENTE, Calif. (Feb., 2008)—LifeModeler, Inc. moves into 2008 with an invigorated approach that firmly signals its leadership position as the preeminent provider of complete solutions to university, research, and commercial institutions interested in the physics behind biological motion.

LifeMOD™, the company’s modularized and highly customizable human simulation software program for general biomechanics modeling and specialized applications, has increased its market penetration over the past year. The software continues to serve as the platform for corporate expansion, and will, according to company CEO/Founder, Shawn McGuan, create exciting new opportunities in 2008.

“We are currently in the development stages of new applications that will fit easily within our product family and serve to further establish the brand as both the industry’s most advanced, and most technologically aggressive,” said McGuan.

“Our success is due not only to the creativity and expertise of our growing staff, but is also reflective of the support LifeModeler has received from its community of users and partners, and for that we are always grateful,” he concluded.

The company underwent a name change at the end of last year, setting aside the prior Biomechanics Research Group, Inc. in favor of a branding effort that would more closely reflect the company’s primary product category. At the same time McGuan and his team added outreach capabilities with the retention of a corporate public relations firm and bolstered internal capabilities through a major addition to staff.

The staffing increase includes executives with collective industry experience exceeding 200 years. And McGuan said he isn’t finished expanding his team.

“As all of the new activities we plan to be involved with materialize further, our recently enlarged group will quickly find that added personnel will be needed, and from my perspective that’s one of the more exciting components of our growth. New people bring more new ideas, and collectively we’re able to offer more and better services,” said McGuan.

Revenue increases totaling nearly 100% over the past year have fueled the expansion and the company’s executive team sees more of the same on the horizon. Growth has come from all aspects of LifeModeler’s business, with educational and research applications matching in volume growth—if not revenue—the success enjoyed by LifeMOD commercial usage.

For more information on products and services from LifeModeler, Inc., please visit or telephone 949-366-6829.